Privacy Policy

Welcome to Wild Bills Campground Resort. Your privacy matters to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, make a reservation, or interact with us online.

1. Information We Collect

1.1 Personal Information

• Name

• Postal address

• Email address

• Phone number

1.2 Payment Information

• Credit/debit card details (cardholder name, card number, expiration date, CVV, zip code)

– All card data is captured and stored exclusively by our PCI-compliant, encrypted third-party payment processor. We never store raw card data on our servers.

1.3 Usage Data & Cookies

• IP address, browser type, device information, pages visited, time stamps

• Cookies and similar tracking technologies to improve site performance and user experience

2. How We Use Your Information

We use your information to:

- Process and fulfill reservations

- Communicate booking confirmations, updates, and promotions

- Improve our website, offerings, and customer service

- Comply with legal obligations and defend our rights

We do *not* sell or rent your personal information to any third party.

3. Payment Processing & Security

- All payments are handled by a trusted, encrypted third-party gateway that is fully compliant with PCI-DSS standards and all American Express, Mastercard, Visa, and Discover protocols.

- We never have access to unencrypted card data.

4. Sharing & Disclosure

We may share your data only in the following limited circumstances:

- Service Providers: To process payments, manage reservations, send emails, or perform analytics—under strict confidentiality and data-processing agreements.

- Legal Compliance: If required by law (e.g., court order, subpoena) or to protect our rights, safety, or property.

- Business Transfers: In the event of a merger, acquisition, or asset sale, user data may be transferred only under the same privacy protections.

5. Data Retention

We retain personal data only as long as necessary to:

- Fulfill the purposes outlined in this policy

- Comply with legal, accounting, or reporting requirements

6. Cookies & Tracking Technologies

- Essential Cookies: Required for core functionality (e.g., reservation form).

- Performance & Analytics Cookies: Help us understand how you use our site and improve it over time.

- Preference Cookies: Remember your site preferences (e.g., language, map view).

You can control or disable cookies through your browser settings, though some features may then be unavailable.

7. Your Rights & Choices

Depending on your location, you may have the right to:

- Access, correct, or delete your personal data

- Object to or restrict certain processing activities

- Withdraw consent (where processing is based on consent)

- Receive a copy of your data in a structured, machine-readable format

To exercise these rights, please contact us as outlined below.

8. Children’s Privacy

Our services are not directed to children under 16. We do not knowingly collect or maintain information from minors. If we learn that we have inadvertently collected such data, we will promptly delete it.

9. Changes to This Privacy Policy

We may update this policy to reflect changes in our practices or legal requirements. The “Effective Date” above indicates when the policy was last revised. We encourage you to revisit this page periodically.

10. Contact Us

If you have questions, concerns, or requests regarding your privacy, reach out:

Wild Bills Campground Resort

Email: wildbillscamps@gmail.com

Address: 21372 US-385, Deadwood, SD 57732

Thank you for camping with us. We respect your privacy and are committed to keeping your personal information safe and secure.